My research has also told me that the typical audience for my magazine would be interested in live music events, possibly showing connotations with an adventurous or outgoing nature. My target audience would probably be more conformed to society than readers of some other magazines. Heavy Metal and Hip Hop cultures are trying to fight against the mainstream and achieve a breakdown in convention and conformity, whereas Indie is a much more accepted social group, which has become fully integrated into society and accepted, and in many cases endorsed as an alternative to seemingly anti-conformist genres such as Heavy Metal and Hip Hop.
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