Primary Research

To get a good understanding of my audience and what they are looking for in a music magazine, both in terms of content and appearance, I will need to conduct some primary research.

I have already decided to target my magazine at teenagers, particularly college or university students. The most common, and most sensible method of primary research would be a questionnaire, as this gives accurate, and easily quantifiable results, which will help when analysing results, and tailoring the final product to suit the needs of the audience.

I will be handing out questionnaires to both college students and university students equally, to achieve a clear and fair overview of the needs and wants of my target audience.