Focal Point Imagery: these are going to be necessary I am going to grab the attention of the audience when they glance at a page. The picture needs to be striking, but not to the point of offense. A picture will register with a reader much faster than text, and can help persuade the reader to either stay on a particular page, or pick the magazine up off the shelf in the first place.
Logo: this needs to be strong and robust. It needs to be vivid and striking enough so it doesn't get lost on a busy page where there are many features crying out for the audiences attention. As a magazine grows, it's loyal fanbase does, and they need to know that the magazine they are looking at is from the brand they are loyal to.
Ease of access: here the content of a magazine can be compared to a website. The user must be able to extract the information they are looking for as quickly, and with as much ease as possible, or they will go somewhere else. If the contents page of a magazine is confrontational and overbearing, the reader is discouraged from reading on, or purchasing the magazine ever again. This can also be applied to any other page on content in the magazine, if the reader doesn't understand the page he/she is on in the first few seconds, they will be unimpressed and leave.
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