Wednesday, 30 March 2011

First Design Feedback

After creating my first set of digital designs, I showed them to several questionnaire participants for their feedback.

Overall the reaction was positive, but there were areas that could be improved. The colour shceme worked better than they had anticipated from the paper designs, bringing the style away from 'pop' and not getting quite to the darkness of rock and metal magazines.

The participants liked the use of imagery and focal points on the front cover, saying it automatically drew there eye in to the page, and made them want to read on to see why LadyHawke was on the front cover.

The main criticisms were with the double page spread. The participants liked the content, and loved the informal style of writing, as they said it helped them connect. The main problem they face was with the lack of a focal point on the page. The left hand side was a little too text heavy, like an illustrated essay, and some of the space could have been put to better use. When I revise the spread, I will be sure to introduce a focal point image to the spread, to encourage the audience to engage in the content.

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