For my double page spread, I need to produce a story that is current, and appealing to my target audience. From my questionnaire, it seems that most of my readers are involved with the indie scene, so my story has to reflect this.
Also from my primary research, I have fou
nd out that my target audience are largely interested in current events in music, and with the run-up to summer at hand, it seems suitable to base my story on a festival.
I will be writing about and reviewing the Hop Farm Festival in Kent. Because I’ve been, I have original pictures, and first-hand accounts of the festival to make my story as true to life as possible. I will give a brief overview of the whole festival, as well as pointing out notable acts, and giving my opinions on going to a smaller scale festival rather than the main festivals dominating the UK market (Reading, Glastonbury and Isle of Wight).
The artists featured at Hop Farm fit in well with the indie image I am trying to convey throughout my magazine, to engage the audience as much as possible.
Hop Farm Festival
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