The audience I have chosen to target with my magazine are teenagers of college or university age (16 – 21 years old). It will be easier to gather reliable primary research with this age group, because most of the people I have close to hand are of this age, so I can use the maximum amount of people in my primary research.
After my primary research I will have a much clearer understanding of what my audience is looking for in a music magazine, but knowing the age group I am targeting helps me to refine my questionnaire results to people who my magazine will be targeted at.
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