Wednesday, 30 March 2011

Looking Back at your Preliminary Task, What do you feel you have learnt in the progression from it to the full product?

I have learnt the important of house-style between my preliminary task and the finished product. A house-style helps to build a brand, with which customer loyalty is attached. If there's no way to distinguish a brand, then the customer loyalty had nowhere to be placed, and the magazine receives no benefit even if it's a good magazine. A logo is also vitally important in creating the magazine's brand for customer loyalty to be attached to, the audience need reference points to know almost without noticing that they are picking up the same brand of magazine time and time again.

Colour is also heavily important. In my preliminary task, the colours used were very limiting and similar. Helped with my audience research, my final product used a colour scheme which was more bold, and had more of an impact on the audience.

I have also learnt how important it is to follow industry standards when creating the magazine. The standards and conventions manage to create a route for the audiences eye, which in the case of my magazine when from focal image to masthead to content, to ease the flow of information to the audience, and creating small questions in their heads, making them want to find out more by reading on.

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