How Did You Attract/Address Your Audience?

Attracting the audience was achieved through the use of standard industry conventions, addressing the audience was achieved by tailoring content to suit my target audience.

Using standard conventions such as focal point imagery, and mastheads, the target audience are attracted to the magazine. First to the image, which helps to provoke questions, which encourages them to read the masthead to get a brief overview, but not enough to satisfy what the audience want to know completely. Leaving the audience wanting more after the image and masthead then convinces them to read through the content and text on the page, and this is where addressing the audience correctly becomes important.

Bearing my target audience in mind, I wanted to create text that was easy to absorb, in an attempt to not allow for any possible frustration when reading, which may cause a viewer to stop reading the article, or the whole magazine. Having simple, easy and interesting text allows a smooth flow through the text, which ultimately satisfies the user.