Analysis Of Primary Research

After getting all the questionnaires handed back in, I needed to go through the results, looking out of any particular trends that will need to be considered when creating my magazine.

Question One: How often do you buy music magazines?

From this question I can see that the majority of my audience buy a music magazine about every 2 weeks. This means that my magazine should include content that is current, but will be relevant for the period of time between purchases. For example, a magazine published once a week will need to stay updated with much more current content than a magazine published monthly, that will need heavy content to tide the audience over until the next release of the magazine.

From this question, I will be making my magazine into a bi-weekly publication.

Question Two: Which genre of music do you prefer?

The answers to this question will give me an understanding about how the magazine should look, particular with colour plans. A pop based magazine would be much more likely to use bright vivid colours than a metal magazine, which would focus on blacks and reds.

My audience seem to largely prefer the indie genre of music, so I will be using this as a basis on how my magazine should be created. The indie genre of music is varied, but largely upbeat and cheery, with some bright colours. I will also need to include a darker edge, to reflect the other side of the indie music scene.

Question Three: What do you like reading about most in a music magazine?

This will form the basis for the story on my double page spread. From my first question, I know that I should keep my content quite current, but not to a huge extent. My audience prefer reading about coverage of music events, so this will probably be bought into account in my spread. I will also look at the other wants of my audience to form the rest of the content on the front page, to grab my audience's attention with features that interest them.

Question Four: How much money would you usually spend on a music magazine?

This helps me to understand my target audience a bit more, and find out what kind of quality they are expecting from their music magazine. The results show that the audience are looking for a mid-range price for their magazine, comparable to Kerrang and NME, currently on sale.