How Does Your Media Product Represent Particular Social Groups?

From very early on, I had a good idea of the type of social group I was trying to represent. From carrying out primary research, I found out the majority of my readers would fall into a few different categories, and I knew this meant I had to tailor my magazine to suit.

Late teenagers/ early twenties: The style of writing in the magazine should be quite informal, and nearing on chatty. This will help the teenagers at least connect and engage with the text more than if they were reading a high-class newspaper article.

Indie music: This is probably the most important thing I found out. The Indie culture is broad, and its definition is not set in stone. Representing the Indie social group in my magazine meant trying to portray a bit of diversity, including the light, and the dark in the same publication. I did this mainly through my colour scheme, with the bold white and orange colouring working with the dark grey gradients used in the backgrounds, to create a medium between the two sides.

I feel that this balance, diversity and versatility in layout and colour represent the seemingly undefined social group that is Indie, by representing the musical style from which the social group derived.